e.politics: online advocacy tools & tactics

Texas: Rick Perry Buying Ads Preceding Online News Clips

According to the On The Download column at Hotline On Call, incumbent Texas Governor Rick Perry is buying full-length ad spots at the beginning of downloadable news video clips, normally more of a corporate ad strategy. Online news would seem to be well-targeted at opinion leaders, but since the ads can’t be skipped-through, OTD wonders about the potential for backlash. e.politics wonders if Perry feels mystery writer and former Texas Jewboys frontman Kinky Friedman breathing down his neck. Freak power in my homeland, the Lone Star State?

– cpd

Add comment September 13th, 2006 Trackback Bookmark on del.icio.us

From the Vendors: Integrating Online and Print Media, Interpreting Declining Email Open Rates

Two interesting pieces from vendors in the last few days. First, Pam Fielding at E-Advocates has an article about integrating print and online materials into an activist-building campaign, and takes the opportunity to hawk a new print-on-demand product that the company is offering.

Next, Karen Matheson and Eve Fox at M&R Strategic Services have prepared a report about the apparent declines many organizations have seen in the rates at which their activist and fundraising emails are opened by recipients. Many of us have feared community-wide list exhaustion (and I still do), but they argue that image-blocking by email programs is skewing the stats.

– cpd

Add comment September 13th, 2006 Trackback Bookmark on del.icio.us