e.politics: online advocacy tools & tactics

More on McCain’s Web Team

August 28th, 2006

Has John McCain assembled an internet juggernaut? Hotline On Call has terrific details of the group he’s put together, which includes “top talent from nearly every major division of the Bush-Cheney campaign” as well as Dean’s ‘net guru and social marketing expert Nicco Mele. The upshot:

The range of experiences brought by these consultants suggests that McCain’s web strategy will be integrated with the campaign’s message, donation and political operations — just like Dean’s was in the primary — and certainly hewing to [the] example set by the Bush campaign in 2004.

Are the other Republican (and Democratic) campaigns paying attention?

– cpd