Using Online Ads to Recruit Activists
August 21st, 2006
The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general-interest sites can get better results than issue-specific sites.
– cpd
Entry Filed under: Email Lists, Email Advocacy, Influencing Decisionmakers, Advertising
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- Presidential Campaigns Aren’t the Only Ones Using Online Video for Political Purposes
- Online Advocacy Tools: Email Lists
- Cell Phones and Politics: Republican Mobile Activism in the 2006 Elections
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