Archive for August 17th, 2006

E.politics Turns One! (Month, That Is…)

Yep, today is the one-month anniversary of the launch of everyone’s favorite online advocacy how-to site, e.politics. Woo hoo! In honor of the occasion, let’s bust out some numbahs, Harper’s Index-style:

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Microtargeting Washington Post Readers

[Click here for more about political microtargeting.]

If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your message on particular categories of readers.

You want to reach Hill staff? Boom, the Post can put your ads in front of every person coming from the house.gov and senate.gov domains. How’s THAT for targeting? But wait, there’s more…

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