Archive for August 14th, 2006

Dramatic Results from Email Newsletter Redesign

Marketing Sherpa has a great piece on the results Sierra Club got from an email newsletter redesign — they found that improving the way the layout looked and functioned in the preview pane of Outlook and other email programs dramatically improved the click rate for individual articles.

cpd

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Hotspotting — In More Ways Than One

The revolution is upon us, and you have nothing to lose but your clothes. According to the LA Times, French fashion brand Shai is using porn in online video ads — and layering links to purchasing info directly into the video.

Now, I don’t really see American political campaigns paying people to get it on (though I do have a friend who got nekkid in public repeatedly for an anti-fur campaign a few years ago), but this idea of inserting links into video, called hotspotting, shows real promise. It’s apparently been around longer than I think (when I Googled it, I found articles dating back to early last year), but it seems to be expensive. Still, it’d be great to be able to insert Donate, Take Action or Join links directly into viral video bits or online campaign ads.

cpd

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