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January 9th, 2007

Dramatic Results from Email Newsletter Redesign

Marketing Sherpa has a great piece on the results Sierra Club got from an email newsletter redesign — they found that improving the way the layout looked and functioned in the preview pane of Outlook and other email programs dramatically improved the click rate for individual articles...

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Hotspotting — In More Ways Than One

The revolution is upon us, and you have nothing to lose but your clothes. According to the LA Times, French fashion brand Shai is using porn in online video ads — and layering links to purchasing info directly into the video. Now, I don’t really see American political campaigns paying...

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