Comments on: Benchmarks for Email Communications, Advocacy and Fundraising http://www.epolitics.com/2006/08/08/benchmarks-for-email-communications-advocacy-and-fundraising/ dissecting the craft of online politics and online advocacy Wed, 8 Oct 2008 08:03:46 +0000 http://wordpress.org/?v=2.6.2 By: Jim (Personalize Your Marketing) Rogers http://www.epolitics.com/2006/08/08/benchmarks-for-email-communications-advocacy-and-fundraising/#comment-277757 Jim (Personalize Your Marketing) Rogers Sun, 20 Apr 2008 19:31:19 +0000 http://www.epolitics.com/2006/08/08/benchmarks-for-email-communications-advocacy-and-fundraising/#comment-277757 I have seen fundraisers dramatically increase their raised funds by personalizing each direct mail piece. For example if you are sending a postcard state what the recipient donated the previous year and just up that amount a little bit for this year's contribution. "John I see you donated $50 last year and I am sure you are excited to donated again this year and would be willing to do $75 this year?" I have seen fundraisers dramatically increase their raised funds by personalizing each direct mail piece.

For example if you are sending a postcard state what the recipient donated the previous year and just up that amount a little bit for this year’s contribution.

“John I see you donated $50 last year and I am sure you are excited to donated again this year and would be willing to do $75 this year?”

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