http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/ dissecting the craft of online politics and online advocacy Wed, 08 Feb 2012 17:25:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-833896 e.politics: online advocacy tools & tactics » Online Advertising in the Wisconsin Recall Elections: Two Epolitics.com Connections Wed, 13 Jul 2011 21:50:07 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-833896 [...] In particular, Facebook and Google can be great channels to get in front of a lot of eyeballs for a relatively small price — for Facebook campaigns, for instance, an ad that’s clicked (and hence paid-for) a few thousand times will be displayed MILLIONS of times. If you’re spending a few hundred thousand dollars on television, why not throw even just 5% or 10% of that money online instead? Multi-channel marketing, kids! It’s not just a good idea, it’s The Law. [...] [...] In particular, Facebook and Google can be great channels to get in front of a lot of eyeballs for a relatively small price — for Facebook campaigns, for instance, an ad that’s clicked (and hence paid-for) a few thousand times will be displayed MILLIONS of times. If you’re spending a few hundred thousand dollars on television, why not throw even just 5% or 10% of that money online instead? Multi-channel marketing, kids! It’s not just a good idea, it’s The Law. [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-751353 e.politics: online advocacy tools & tactics » E.pol Quoted in AP Story on Political Video: Views Don’t Equal Votes Tue, 27 Jul 2010 22:21:38 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-751353 [...] Be sure to check out this excellent piece from Associated Press reporter Phillip Rawls, who looks at the gap between an online political video’s popularity and its effectiveness. I get a nice quote up toward the front about how videos too often turn out to be little more than a source of amusement for political junkies, but Rawls looks past the generalities to examine some specific examples that have swept the internet and yet yielded little in the way of political results. You won’t be surprised to find out that my favorite part of the article involves tool integration: [...] [...] Be sure to check out this excellent piece from Associated Press reporter Phillip Rawls, who looks at the gap between an online political video’s popularity and its effectiveness. I get a nice quote up toward the front about how videos too often turn out to be little more than a source of amusement for political junkies, but Rawls looks past the generalities to examine some specific examples that have swept the internet and yet yielded little in the way of political results. You won’t be surprised to find out that my favorite part of the article involves tool integration: [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-743310 e.politics: online advocacy tools & tactics » Got Advocacy? Lessons from an Integrated Campaign for Hormone-Free School Milk Tue, 22 Jun 2010 17:51:02 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-743310 [...] or die: words seen on Epolitics.com before and for good reason, since standalone online campaigns rarely work as well as ones combined with [...] [...] or die: words seen on Epolitics.com before and for good reason, since standalone online campaigns rarely work as well as ones combined with [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-738303 e.politics: online advocacy tools & tactics » How Much Campaigns Should Spend Online (Or, the Limits of Listening to Newt Gingrich) Mon, 24 May 2010 19:03:50 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-738303 [...] According to an article in National Journal today, Newt Gingrich is so bullish on internet advertising that he’s encouraging Republicans to spend as much on it as they do on television. Fortunately for Republican candidates, NJ reporter Ashlie Rodriguez talked to some people who are actually knowledgeable about the subject and found a skeptical response. Yes, sources said, online advertising is valuable, but allocating it 50% of an overall ad budget wasn’t a good idea. For one thing, television ads remain the best way to reach uncommitted/marginally aware voters, since they’re not paying attention to politics online and hence are hard to target with political content. For another, it’s the cross-channel integration that counts, not the absolute percentages — an idea you’ve probably heard around here before. [...] [...] According to an article in National Journal today, Newt Gingrich is so bullish on internet advertising that he’s encouraging Republicans to spend as much on it as they do on television. Fortunately for Republican candidates, NJ reporter Ashlie Rodriguez talked to some people who are actually knowledgeable about the subject and found a skeptical response. Yes, sources said, online advertising is valuable, but allocating it 50% of an overall ad budget wasn’t a good idea. For one thing, television ads remain the best way to reach uncommitted/marginally aware voters, since they’re not paying attention to politics online and hence are hard to target with political content. For another, it’s the cross-channel integration that counts, not the absolute percentages — an idea you’ve probably heard around here before. [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-736926 e.politics: online advocacy tools & tactics » DC Activists Stage “Virtual Sit-in” on Local Politician’s Facebook Pages Mon, 17 May 2010 15:27:29 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-736926 [...] to be reluctant to take such blatant action to silence critics. And I’d argue as usual that a single online action like this one is usually going to function best if it’s just one piece ... including emails, letters, phone calls, Tweets, blogger outreach and (as this group wisely knew to [...] [...] to be reluctant to take such blatant action to silence critics. And I’d argue as usual that a single online action like this one is usually going to function best if it’s just one piece … including emails, letters, phone calls, Tweets, blogger outreach and (as this group wisely knew to [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-699705 Opsamling på blogs om Barack Obamas kampagne | Progressivt NET Wed, 02 Dec 2009 12:00:20 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-699705 [...] Five Simple Rules for Online Politics - e.Politics: [...] [...] Five Simple Rules for Online Politics – e.Politics: [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-634976 e.politics: online advocacy tools & tactics » The Enduring Value of the Online Communications Tripod Fri, 05 Jun 2009 04:39:33 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-634976 [...] Once a campaign has the basics down (the website’s doing its job, the email list is up and running), outreach should be a natural extension, with the choice of tools being driven by an organization’s goals and capabilities. While a policy-driven campaign might benefit from publishing a blog, for instance, a group that’s more focused on media outreach might find blogger relations a good fit, and a campaign with a strong spokesperson could score a hit with online video. Just as long as the pieces work together… [...] [...] Once a campaign has the basics down (the website’s doing its job, the email list is up and running), outreach should be a natural extension, with the choice of tools being driven by an organization’s goals and capabilities. While a policy-driven campaign might benefit from publishing a blog, for instance, a group that’s more focused on media outreach might find blogger relations a good fit, and a campaign with a strong spokesperson could score a hit with online video. Just as long as the pieces work together… [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-568569 Audience » Blog Archive » Tips voor online aan politiek Sat, 14 Feb 2009 17:51:45 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-568569 [...] En tot slot nog vijf tips. [...] [...] En tot slot nog vijf tips. [...]

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-49316 techie2 Mon, 26 Mar 2007 16:26:55 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-49316 The nuts and bolts are critical to winning at all levels. All the hype and money now flowing to the Presidential level leaves huge vacuums at local, state, judicial, and school board levels. Don't forget the fire district elections. The nuts and bolts are critical to winning at all levels. All the hype and money now flowing to the Presidential level leaves huge vacuums at local, state, judicial, and school board levels. Don’t forget the fire district elections.

]]> http://www.epolitics.com/2006/07/03/five-simple-rules-for-online-politics/#comment-79 Avid Fan Wed, 02 Aug 2006 14:40:15 +0000 http://www.epolitics.com/five-simple-rules-for-online-politics/#comment-79 Wow! This site is simply fabulous! Wow! This site is simply fabulous!

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